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Businesses in the South discover the winning formula for success from top British retailer

More than 100 of the South’s business leaders got the opportunity last week to hear the secrets of staying ahead in today’s competitive marketplace from the nation’s favourite supermarket, Waitrose, at a Business Leaders Lecture in Winchester hosted by one of the South’s leading accountancy firms, Rothmans.

The lecture, ‘Winning in a changing and increasingly competitive marketplace’, was given by Waitrose’s Commercial Director, Sam Dickson, whose innovative strategy has seen the supermarket’s own brand products grow to double the market average over the past four years.

Andrew Bennett, Partner at Rothmans said, “Ms Dickson’s Lecture was of huge interest to everyone who attended. Key to the success of Waitrose is the confidence its name inspires in customers. Constantly innovative, with more than 4,000 new lines or product improvements introduced each year, Waitrose stays true to its brand and is known for its genuine interest in customers, the community and the environment.

“Its ability to successfully respond to a rapidly changing marketplace where the demand is for value and quality, is matched by its uniquely loyal and long-term partnership with both customers and suppliers. These are important messages for all businesses who are looking to maintain their own competitive advantage.”

Following the lecture, Sam Dickson was presented with a cheque for £500 for national food bank charity, the Trussell Trust, which is supported by Waitrose.

The Business Leaders Lectures are aimed at further supporting the region’s businesses, covering a number of topics from people with impressive track records in a range of industry sectors.

It is just one of the events run by Rothmans throughout the year, which include insightful budget and economic updates.

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